@inproceedings{1059276eb3554b129008a9fd9c8134b3,
title = "Servitization of AI in Consumer Markets: Addressing Emotional Needs in Digital Fitness",
author = "Ying Feng and Jun-Hwa Cheah",
year = "2025",
month = jul,
day = "24",
language = "English",
series = "Global Marketing Conference Proceedings",
publisher = "Global Marketing Conference",
pages = "572--572",
editor = "Miyea Kim",
booktitle = "2025 Global Marketing Conference at Hong Kong (2025)",
note = "2025 Global Marketing Conference at Hong Kong : Challenges for Marketing \& Management Transformation in the Age of Digital Challenges, GMC 2025 ; Conference date: 24-07-2025 Through 27-07-2025",
url = "https://2025gmc.imweb.me/",
}