Services brands' values: internal and external corporate communications

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 1 Jan 2004
Event	Academy of Marketing Conference: Virtue in Marketing - Cheltenham Duration: 1 Jan 2004 → …

Conference	Academy of Marketing Conference: Virtue in Marketing
City	Cheltenham
Period	1/01/04 → …

Cite this

@conference{e33fa128bc3f4ca1be44b4e0fac3e98c,

title = "Services brands' values: internal and external corporate communications",

author = "\{de Chernatony\}, Leslie and Susan Cottam and S Segal-Horn",

year = "2004",

month = jan,

day = "1",

language = "English",

note = "Academy of Marketing Conference: Virtue in Marketing ; Conference date: 01-01-2004",

}