Services brands: the nature and importance of values

Leslie de Chernatony, Susan Cottam, S Segal-Horn

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Pages	1-27
Number of pages	27
Publication status	Published - 1 Jan 2003
Event	Proceedings of the 7th International Conference on Corporate Reputation, Image and Identity - New York Duration: 1 Jan 2003 → …

Conference	Proceedings of the 7th International Conference on Corporate Reputation, Image and Identity
City	New York
Period	1/01/03 → …

Cite this

@conference{ef804e9b0de44103b96fdb74882385c6,

title = "Services brands: the nature and importance of values",

author = "{de Chernatony}, Leslie and Susan Cottam and S Segal-Horn",

year = "2003",

month = jan,

day = "1",

language = "English",

pages = "1--27",

note = "Proceedings of the 7th International Conference on Corporate Reputation, Image and Identity ; Conference date: 01-01-2003",

}