Services Branding Revealing the Rhetoric within Retail Branding

D O'Loughlin, Isabelle Szmigin

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Pages117-129
Number of pages13
Publication statusPublished - 1 Jan 2006
EventAMA Winter Educators Conference -
Duration: 1 Jan 2010 → …

Conference

ConferenceAMA Winter Educators Conference
Period1/01/10 → …

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