Selling Secrets: The role of "Elusivity" in the Liminoid Invitations of Immersive Theatre

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Abstract

In this chapter I examine the role that secrecy, exclusivity, and productive participation play in producing the condition of “elusivity” that I argue is at the heart of the immersive theatre marketing landscape. In examining the marketing practices of immersive performance, I suggest that the liminoid invitations of such dramaturgies generate a symbiotic relationship between secrecy, exclusivity, and productivity to generate a peculiar veil of “elusivity”, The marketing practices of this wilfully mysterious field of theatre practice have been somewhat overlooked in scholarship but over the course of the chapter I work to begin lifting the curtain and explicate the nature of the strategies that those experiential dramaturgies produce.
Original languageEnglish
Title of host publicationMarketing the Arts
Subtitle of host publicationBreaking Boundaries
EditorsFinola Kerrigan, Chloe Preece
PublisherRoutledge
Chapter9
Pages139-154
Number of pages16
Edition2nd
ISBN (Electronic)9781003021766
ISBN (Print)9780367898885, 9780367898878
DOIs
Publication statusPublished - 20 Dec 2022

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