Abstract
In this chapter I examine the role that secrecy, exclusivity, and productive participation play in producing the condition of “elusivity” that I argue is at the heart of the immersive theatre marketing landscape. In examining the marketing practices of immersive performance, I suggest that the liminoid invitations of such dramaturgies generate a symbiotic relationship between secrecy, exclusivity, and productivity to generate a peculiar veil of “elusivity”, The marketing practices of this wilfully mysterious field of theatre practice have been somewhat overlooked in scholarship but over the course of the chapter I work to begin lifting the curtain and explicate the nature of the strategies that those experiential dramaturgies produce.
Original language | English |
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Title of host publication | Marketing the Arts |
Subtitle of host publication | Breaking Boundaries |
Editors | Finola Kerrigan, Chloe Preece |
Publisher | Routledge |
Chapter | 9 |
Pages | 139-154 |
Number of pages | 16 |
Edition | 2nd |
ISBN (Electronic) | 9781003021766 |
ISBN (Print) | 9780367898885, 9780367898878 |
DOIs | |
Publication status | Published - 20 Dec 2022 |