Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1140-1164
Number of pages	25
Journal	European Journal of Marketing
Volume	44
Issue number	7/8
DOIs	https://doi.org/10.1108/03090561011047562
Publication status	Published - 1 Jan 2010

Access to Document

@article{ccb5b7a6050844c1a68b11749c8ce48e,

title = "Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign",

author = "Gianfranco Walsh and L.M. Hassan and Edward Shiu and Craig Andrews and G. Hastings",

year = "2010",

month = jan,

day = "1",

doi = "10.1108/03090561011047562",

language = "English",

volume = "44",

pages = "1140--1164",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald",

number = "7/8",

}

TY - JOUR

T1 - Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

AU - Walsh, Gianfranco

AU - Hassan, L.M.

AU - Shiu, Edward

AU - Andrews, Craig

AU - Hastings, G.

PY - 2010/1/1

Y1 - 2010/1/1

U2 - 10.1108/03090561011047562

DO - 10.1108/03090561011047562

M3 - Article

SN - 0309-0566

VL - 44

SP - 1140

EP - 1164

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 7/8

ER -