Sampling in qualitative interview research: criteria, considerations and guidelines for success

Katarzyna Czernek-Marszałek; Scott McCabe

doi:10.1016/j.annals.2023.103711

Sampling in qualitative interview research: criteria, considerations and guidelines for success

Katarzyna Czernek-Marszałek^*, Scott McCabe

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Article

Original language	English
Article number	103711
Number of pages	4
Journal	Annals of Tourism Research
Early online date	5 Jan 2024
DOIs	https://doi.org/10.1016/j.annals.2023.103711
Publication status	E-pub ahead of print - 5 Jan 2024

Bibliographical note

Funding Information:
The research note was prepared based on experience in qualitative research sampling gained, among others, during running the project financed by the National Science Centre (no. 2017/27/B/HS4/01051 ).

Keywords

Interview samples
Qualitative research
Sampling criteria
Sampling size
Sampling strategy

ASJC Scopus subject areas

Business and International Management
Development
Tourism, Leisure and Hospitality Management
Marketing

Access to Document

10.1016/j.annals.2023.103711Licence: None: All rights reserved

Cite this

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