Rights-based policies for role-bearing people: Are geo-cultural norms a hindrance to cultivating safer sport?

Many (inter)national governments and sports organisations are implementing standardised Safe Sport policies and guidelines. However, the Western-born, rights-based norm that underlies Safe Sport can collide with pre-existing geo-sociocultural norms of local contexts. Drawing from a case study of South Korea's elite sport pathway where tightened regulations on abuse challenge the long-lasting relational hierarchy based on Confucianism, this paper examines how athletes and coaches manoeuvre within the fast-changing social order shaped by the new safeguarding policies and practices. Analysing data from semi-structured interviews with 48 participants around two Elite Sports Schools, the paper shows that the rights-based norm integral to Safe Sport is sifted through the Confucian hierarchy, generating two main shifts respectively in coaches’ roles (from caring disciplinarians to professional service providers) and senior athletes’ (from potential abusers to benevolent superiors). That is, individual actors re-script their relational template by negotiating between the familiar and new relational ethics. From this, the paper suggests that Safe Sport is not a straightforward process of modernising less advanced practices up to a certain standard; it requires understanding how individuals make sense of the process in their own socio-cultural contexts.