Rhetoric in policy texts: The role of enthymeme in Darzi's review of the NHS

Political administrations try to present their policies in the best light to justify the ownership of power, and in doing so rely on rhetoric. The documents through which they communicate policy (policy texts) use rhetorical devices to do so. Through these, administrations need to create the impression that they have chosen the best possible course of action, and they also need to create the impression that they are doing something innovative. Both are aspects of entailment, and both are necessary to appeal to multiple constituencies. We illustrate this theoretical argument with analysis of a recent review of NHS policy.