Review of G Franzen and M Bouwman's 'The Mental World of Brand Success',  Henley-on-Thames: World Advertising Centre, 2001

Leslie de Chernatony

Research output: Contribution to journal › Book/Film/Article review

Original language	English
Pages (from-to)	487-488
Number of pages	2
Journal	International Journal of Market Research
Volume	44
Issue number	4
Publication status	Published - 1 Jan 2002

Cite this

@article{1ec3836fd4bb424abee32d04dae0784c,

title = "Review of G Franzen and M Bouwman's 'The Mental World of Brand Success', Henley-on-Thames: World Advertising Centre, 2001",

author = "{de Chernatony}, Leslie",

year = "2002",

month = jan,

day = "1",

language = "English",

volume = "44",

pages = "487--488",

journal = "International Journal of Market Research",

publisher = "World Advertising Research Center",

number = "4",

}