Responsible waste disposal: an exploratory study of British and Brazilian consumers

Caroline Moraes, Marylyn Carrigan, Isabelle Szmigin

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper explores how British and Brazilian consumers dispose of their unwanted or no longer used goods. Post-consumption environmental impact has become a global issue, and the need for consumers to reduce, reuse and recycle is paramount. A study of seven participants with recycling experience was undertaken. Divergent concerns in relation to waste, and distinct symbolic roles for disposal reflected the economically distinct contexts of the participants. Insights from this study can inform future consumer and policy research, and provide a more holistic view of the consumer behavior cycle.
Original languageEnglish
Title of host publicationMarketing in Transition
Subtitle of host publication Scarcity, Globalism, & Sustainability
EditorsC. Campbell
PublisherSpringer
Pages253-257
Number of pages5
ISBN (Electronic)978-3-319-18687-0
ISBN (Print)978-3-319-18686-3
DOIs
Publication statusPublished - 1 Jan 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Bibliographical note

Moraes C., Carrigan M., Szmigin I. (2015) Responsible Waste Disposal: An Exploratory Study of British and Brazilian Consumers. In: Campbell C. (eds) Marketing in Transition: Scarcity, Globalism, & Sustainability. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham, pp 253-257. Doi: 10.1007/978-3-319-18687-0_98

Keywords

  • Disposal Practice
  • White Good
  • Future Consumer
  • Minimum Monthly Wage
  • Food Compost

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