Responsible technology in marketing: Theory, adoption, practice

Robert Cluley; William Green

doi:10.4324/9781003390671-13

Responsible technology in marketing: Theory, adoption, practice

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract

In this chapter, we define the domain of responsible technology in marketing. The chapter reviews key theoretical traditions that open up technology in marketing as a matter of responsibility. Throughout the chapter, we present vignettes from our ongoing empirical research with global marketing organisations to illustrate these issues in the real world. Building on these discussions, we identify critical questions and key debates.

Original language	English
Title of host publication	Responsible Marketing for Well-being and Society
Subtitle of host publication	A Research Companion
Editors	Michael Saren, Louise M. Hassan, Miriam McGowan, N. Craig Smith, Emma Surman, Rohit Varman
Publisher	Routledge
Chapter	10
Pages	175-192
Number of pages	18
Edition	1st
ISBN (Electronic)	9781003390671, 9781040015896
ISBN (Print)	9781032487625, 9781032487632
DOIs	https://doi.org/10.4324/9781003390671-13
Publication status	Published - 9 Apr 2024

Publication series

Name	The Routledge Research Companions in Business and Economics
Publisher	Routledge

Access to Document

10.4324/9781003390671-13Licence: None: All rights reserved

1 Book

Responsible Marketing for Well-being and Society: A Research Companion
Saren, M. (Editor), Hassan, L. M. (Editor), McGowan, M. (Editor), Craig Smith, N. (Editor), Surman, E. (Editor) & VarmanLogo, R. (Editor), 9 Apr 2024, 1st ed. Routledge. 456 p. (The Routledge Research Companions in Business and Economics)
Research output: Book/Report › Book

Cite this

Cluley, R., & Green, W. (2024). Responsible technology in marketing: Theory, adoption, practice. In M. Saren, L. M. Hassan, M. McGowan, N. C. Smith, E. Surman, & R. Varman (Eds.), Responsible Marketing for Well-being and Society: A Research Companion (1st ed., pp. 175-192). (The Routledge Research Companions in Business and Economics). Routledge. https://doi.org/10.4324/9781003390671-13

Cluley, Robert ; Green, William. / Responsible technology in marketing : Theory, adoption, practice. Responsible Marketing for Well-being and Society: A Research Companion. editor / Michael Saren ; Louise M. Hassan ; Miriam McGowan ; N. Craig Smith ; Emma Surman ; Rohit Varman. 1st. ed. Routledge, 2024. pp. 175-192 (The Routledge Research Companions in Business and Economics).

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Responsible technology in marketing: Theory, adoption, practice. / Cluley, Robert ; Green, William.
Responsible Marketing for Well-being and Society: A Research Companion. ed. / Michael Saren; Louise M. Hassan; Miriam McGowan; N. Craig Smith; Emma Surman; Rohit Varman. 1st. ed. Routledge, 2024. p. 175-192 (The Routledge Research Companions in Business and Economics).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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PB - Routledge

ER -

Responsible technology in marketing: Theory, adoption, practice

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Research output

Responsible Marketing for Well-being and Society: A Research Companion

Cite this