Research Methods for Social Marketers

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

Original language	English
Title of host publication	The Palgrave Encyclopedia of Social Marketing
Editors	Chahid Fourali, Jeff French
Place of Publication	Cham
Publisher	Palgrave Macmillan
Pages	1-5
Number of pages	5
ISBN (Electronic)	9783030144494
ISBN (Print)	9783030144494
DOIs	https://doi.org/10.1007/978-3-030-14449-4_148-1
Publication status	Published - 3 Aug 2022

Keywords

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title = "Research Methods for Social Marketers",

keywords = "Research methods, Methodology, Planning, Designing",

author = "Sharin Rundle-Thiele and Marco Bardus",

year = "2022",

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AU - Rundle-Thiele, Sharin

AU - Bardus, Marco

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KW - Methodology

KW - Planning

KW - Designing

U2 - 10.1007/978-3-030-14449-4_148-1

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