Representing consumer vulnerability through art forms

Hilary Downey; Pilar Ximena Rojas Gaviria

Representing consumer vulnerability through art forms

Hilary Downey^*, Pilar Ximena Rojas Gaviria

^*Corresponding author for this work

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Handbook of Qualitative Research Methods in Marketing
Editors	Russell Belk, Cele Otnes
Publisher	Edward Elgar
Chapter	5
Pages	49-57
Edition	2
ISBN (Electronic)	9781035302727
ISBN (Print)	9781035302710
Publication status	Published - 15 Sept 2024

Publication series

Name	Research Handbooks in Business and Management series

Keywords

Poetry, vulnerability, consumer research, marketing

Access to Document

https://www.e-elgar.com/shop/gbp/handbook-of-qualitative-research-methods-in-marketing-9781035302710.htmlLicence: None: All rights reserved

Cite this

Downey, H., & Rojas Gaviria, P. X. (2024). Representing consumer vulnerability through art forms. In R. Belk, & C. Otnes (Eds.), Handbook of Qualitative Research Methods in Marketing (2 ed., pp. 49-57). (Research Handbooks in Business and Management series). Edward Elgar. https://www.e-elgar.com/shop/gbp/handbook-of-qualitative-research-methods-in-marketing-9781035302710.html

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title = "Representing consumer vulnerability through art forms",

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author = "Hilary Downey and {Rojas Gaviria}, {Pilar Ximena}",

year = "2024",

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day = "15",

language = "English",

isbn = "9781035302710",

series = "Research Handbooks in Business and Management series",

publisher = "Edward Elgar",

pages = "49--57",

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Representing consumer vulnerability through art forms. / Downey, Hilary; Rojas Gaviria, Pilar Ximena.
Handbook of Qualitative Research Methods in Marketing. ed. / Russell Belk; Cele Otnes. 2. ed. Edward Elgar, 2024. p. 49-57 (Research Handbooks in Business and Management series).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Representing consumer vulnerability through art forms

AU - Downey, Hilary

AU - Rojas Gaviria, Pilar Ximena

PY - 2024/9/15

Y1 - 2024/9/15

KW - Poetry, vulnerability, consumer research, marketing

M3 - Chapter (peer-reviewed)

SN - 9781035302710

T3 - Research Handbooks in Business and Management series

SP - 49

EP - 57

BT - Handbook of Qualitative Research Methods in Marketing

A2 - Belk, Russell

A2 - Otnes, Cele

PB - Edward Elgar

ER -