TY - JOUR
T1 - Replicating, validating, and reducing the length of the consumer perceived value scale
AU - Walsh, Gianfranco
AU - Shiu, Edward
AU - Hassan, L.M.
PY - 2014/3/1
Y1 - 2014/3/1
N2 - This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based on Sweeney and Soutar's (2001) original data and three other studies in two different countries. In comparison with the full scale, the short 12-item and 8-item forms have equally good dimensional properties and equivalent predictive validity. The discussion includes implications, both for research and for retail managers.
AB - This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based on Sweeney and Soutar's (2001) original data and three other studies in two different countries. In comparison with the full scale, the short 12-item and 8-item forms have equally good dimensional properties and equivalent predictive validity. The discussion includes implications, both for research and for retail managers.
U2 - 10.1016/j.jbusres.2013.05.012
DO - 10.1016/j.jbusres.2013.05.012
M3 - Article
SN - 0148-2963
VL - 67
SP - 260
EP - 267
JO - Journal of Business Research
JF - Journal of Business Research
IS - 3
ER -