Replicating, validating, and reducing the length of the consumer perceived value scale

Gianfranco Walsh, Edward Shiu, L.M. Hassan

Research output: Contribution to journalArticlepeer-review

Abstract

This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based on Sweeney and Soutar's (2001) original data and three other studies in two different countries. In comparison with the full scale, the short 12-item and 8-item forms have equally good dimensional properties and equivalent predictive validity. The discussion includes implications, both for research and for retail managers.
Original languageEnglish
Pages (from-to)260-267
Number of pages8
JournalJournal of Business Research
Volume67
Issue number3
DOIs
Publication statusPublished - 1 Mar 2014

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