Reframing Living Rural Heritage: Local Ontologies of Nature–Culture Symbiosis and the Challenge of Sustainable Management in Greece

This paper examines how entrenched dichotomies between natural/cultural and tangible/intangible heritage shape conservation policy in contexts where material, ecological, and socio-cultural dimensions are deeply interdependent. Despite calls for more integrated frameworks, limited empirical research examines how such categorical divisions operate within living rural heritage environments or how they align with community perspectives and inform conservation policies. This paper addresses this gap by analysing the persistence of rigid heritage taxonomies in officially designated traditional villages in central rural Greece exploring how heritage officials and residents perceive and value their heritage. Drawing on qualitative fieldwork across six villages—including interviews, focus groups, and consultations with heritage professionals—it demonstrates that these categorical divisions fail to reflect local understandings of heritage as a living socio-ecological system. For residents, ecological conditions, built forms, agricultural practices, and social relations are interdependent and tied to livelihoods, land stewardship, and communal identity. Findings show that the Authorized Heritage Discourse (AHD) reinforces artificial separations that are misaligned with grassroots perceptions and hinder integrated planning. This mismatch has direct implications for sustainability: governance models that fragment nature, culture, and community obscure socio-ecological processes and limit the development of meaningful sustainability strategies. By foregrounding experiential and affective dimensions of heritage, the paper advances debates on community-centred and context-responsive heritage management. It reframes rural heritage as a co-produced, evolving system of material, social, and ecological relations, positioning rural landscapes as critical arenas for addressing sustainability challenges and offering new empirical insights into an underexplored dimension of heritage research. The study further advocates for governance approaches that embed local ontologies and lived knowledge into policy and practice, fostering more inclusive, resilient, and socio-ecologically grounded heritage frameworks capable of supporting long-term sustainable development.