Reflexivity in the social sciences: what it is and why it matters

Annamma Joy; Pilar Ximena Rojas Gaviria; Camilo  Peña-Moreno

Reflexivity in the social sciences: what it is and why it matters

Annamma Joy, Pilar Ximena Rojas Gaviria, Camilo Peña-Moreno

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Handbook of Qualitative Research Methods in Marketing
Editors	Russell Belk, Cele Otnes
Publisher	Edward Elgar
Chapter	12
Pages	128-138
Edition	2
ISBN (Electronic)	9781035302727
ISBN (Print)	9781035302710
Publication status	Published - 15 Sept 2024

Publication series

Name	Research Handbooks in Business and Management series

Keywords

Reflexivity, marketing, research

Access to Document

https://www.e-elgar.com/shop/gbp/handbook-of-qualitative-research-methods-in-marketing-9781035302710.htmlLicence: None: All rights reserved

Cite this

Joy, A., Rojas Gaviria, P. X., & Peña-Moreno, C. (2024). Reflexivity in the social sciences: what it is and why it matters. In R. Belk, & C. Otnes (Eds.), Handbook of Qualitative Research Methods in Marketing (2 ed., pp. 128-138). (Research Handbooks in Business and Management series). Edward Elgar. https://www.e-elgar.com/shop/gbp/handbook-of-qualitative-research-methods-in-marketing-9781035302710.html

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Joy, A, Rojas Gaviria, PX & Peña-Moreno, C 2024, Reflexivity in the social sciences: what it is and why it matters. in R Belk & C Otnes (eds), Handbook of Qualitative Research Methods in Marketing. 2 edn, Research Handbooks in Business and Management series, Edward Elgar, pp. 128-138. <https://www.e-elgar.com/shop/gbp/handbook-of-qualitative-research-methods-in-marketing-9781035302710.html>

Reflexivity in the social sciences: what it is and why it matters. / Joy, Annamma; Rojas Gaviria, Pilar Ximena; Peña-Moreno, Camilo .
Handbook of Qualitative Research Methods in Marketing. ed. / Russell Belk; Cele Otnes. 2. ed. Edward Elgar, 2024. p. 128-138 (Research Handbooks in Business and Management series).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Reflexivity in the social sciences: what it is and why it matters

AU - Joy, Annamma

AU - Rojas Gaviria, Pilar Ximena

AU - Peña-Moreno, Camilo

PY - 2024/9/15

Y1 - 2024/9/15

KW - Reflexivity, marketing, research

M3 - Chapter (peer-reviewed)

SN - 9781035302710

T3 - Research Handbooks in Business and Management series

SP - 128

EP - 138

BT - Handbook of Qualitative Research Methods in Marketing

A2 - Belk, Russell

A2 - Otnes, Cele

PB - Edward Elgar

ER -