Abstract
In this retrospective, I consider what has driven interest in a previously published article, in relation to more recent developments in the literature on management innovation, the creation, and implementation of new management practices. I suggest that this form of innovation had previously not received enough attention and that the first-time use of both the Community Innovation Survey, as a data source, and the behavioral theory of the firm, to theoretically underpin our understanding of management innovation, created further interest in this work. I then put forward two important recent developments. First, there have been attempts to bridge innovation processes in management practices with processes of diffusion of management practices. Second, a wider variety of research methods have come into play to study management innovations. I conclude there is substantial room for further work in this exciting area, for instance by looking at management innovation in emerging markets.
Original language | English |
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Pages (from-to) | 278-281 |
Number of pages | 4 |
Journal | Journal of Global Scholars of Marketing Science: Bridging Asia and the World |
Volume | 28 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2018 |
Bibliographical note
Publisher Copyright:© 2018 Korean Scholars of Marketing Science.
Keywords
- behavioral theory of the firm
- creation
- implementation
- Management innovation
- retrospective
ASJC Scopus subject areas
- Marketing
- Arts and Humanities (miscellaneous)
- Social Sciences (miscellaneous)