Reducing Plastic Bag Consumption: A Community Approach to Social Marketing

Caroline Moraes, Marylyn Carrigan, Sheena Leek

Research output: Contribution to conference (unpublished)Abstractpeer-review

Original languageEnglish
Number of pages1
Publication statusPublished - 12 Oct 2010

Bibliographical note

Caroline Moraes, Marylyn Carrigan, and Sheena Leek (2011) ,"Reducing Plastic Bag Consumption: a Community Approach to Social Marketing", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 580.

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