(Re-)Imagining Future Flight in the UK: Public Responses to Future Flight Media Imagery and Their Implications

Will Mason-Wilkes; Fern Elsdon-Baker

doi:10.4324/9781003563532-3

(Re-)Imagining Future Flight in the UK: Public Responses to Future Flight Media Imagery and Their Implications

Mechanical Engineering

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Drawing on survey data collected in August 2022 this chapter will examine UK publics’ responses to media imagery emerging from the nascent future flight innovation ecosystem. Given the absence of lived experiences of these technologies for many publics, popular culture and media imagery can be expected to play a pivotal role in shaping public attitudes to these emerging technologies. It is important to understand both how publics respond to ‘pop cultural’ and media narratives and images surrounding future flight, and the ways these images and narratives may be interacting with different hopes, concerns, or expectations for these technologies publics may hold. This is necessary to ensure publics can be actively engaged in the development and instantiation of the socio-technical systems in which these technologies may become embedded to ensure these systems meet genuine social need.

Original language	English
Title of host publication	Future Flight Governance
Subtitle of host publication	Socio-legal, Environmental and Economic Approaches
Editors	Mariela de Amstalden, Adam Michael Packer, Michael Lewis
Publisher	Routledge
Chapter	1
Pages	11-31
Number of pages	21
Edition	1st
ISBN (Electronic)	9781003563532, 9781040548424
ISBN (Print)	9781032899954, 9781032914756
DOIs	https://doi.org/10.4324/9781003563532-3
Publication status	Published - 19 Nov 2025

Publication series

Name	Routledge Research in Air and Space Law
Publisher	Routledge

Bibliographical note

Publisher Copyright:
© 2026 selection and editorial matter, Mariela de Amstalden, Adam Michael Packer and Michael Lewis; individual chapters, the contributors.

ASJC Scopus subject areas

General Social Sciences
General Business,Management and Accounting
General Engineering

Access to Document

10.4324/9781003563532-3

Cite this

Mason-Wilkes, W., & Elsdon-Baker, F. (2025). (Re-)Imagining Future Flight in the UK: Public Responses to Future Flight Media Imagery and Their Implications. In M. de Amstalden, A. M. Packer, & M. Lewis (Eds.), Future Flight Governance: Socio-legal, Environmental and Economic Approaches (1st ed., pp. 11-31). (Routledge Research in Air and Space Law). Routledge. https://doi.org/10.4324/9781003563532-3

Mason-Wilkes, Will ; Elsdon-Baker, Fern. / (Re-)Imagining Future Flight in the UK : Public Responses to Future Flight Media Imagery and Their Implications. Future Flight Governance: Socio-legal, Environmental and Economic Approaches. editor / Mariela de Amstalden ; Adam Michael Packer ; Michael Lewis. 1st. ed. Routledge, 2025. pp. 11-31 (Routledge Research in Air and Space Law).

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abstract = "Drawing on survey data collected in August 2022 this chapter will examine UK publics{\textquoteright} responses to media imagery emerging from the nascent future flight innovation ecosystem. Given the absence of lived experiences of these technologies for many publics, popular culture and media imagery can be expected to play a pivotal role in shaping public attitudes to these emerging technologies. It is important to understand both how publics respond to {\textquoteleft}pop cultural{\textquoteright} and media narratives and images surrounding future flight, and the ways these images and narratives may be interacting with different hopes, concerns, or expectations for these technologies publics may hold. This is necessary to ensure publics can be actively engaged in the development and instantiation of the socio-technical systems in which these technologies may become embedded to ensure these systems meet genuine social need.",

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Mason-Wilkes, W & Elsdon-Baker, F 2025, (Re-)Imagining Future Flight in the UK: Public Responses to Future Flight Media Imagery and Their Implications. in M de Amstalden, AM Packer & M Lewis (eds), Future Flight Governance: Socio-legal, Environmental and Economic Approaches. 1st edn, Routledge Research in Air and Space Law, Routledge, pp. 11-31. https://doi.org/10.4324/9781003563532-3

(Re-)Imagining Future Flight in the UK: Public Responses to Future Flight Media Imagery and Their Implications. / Mason-Wilkes, Will ; Elsdon-Baker, Fern.
Future Flight Governance: Socio-legal, Environmental and Economic Approaches. ed. / Mariela de Amstalden; Adam Michael Packer; Michael Lewis. 1st. ed. Routledge, 2025. p. 11-31 (Routledge Research in Air and Space Law).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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Mason-Wilkes W , Elsdon-Baker F. (Re-)Imagining Future Flight in the UK: Public Responses to Future Flight Media Imagery and Their Implications. In de Amstalden M, Packer AM, Lewis M, editors, Future Flight Governance: Socio-legal, Environmental and Economic Approaches. 1st ed. Routledge. 2025. p. 11-31. (Routledge Research in Air and Space Law). doi: 10.4324/9781003563532-3

(Re-)Imagining Future Flight in the UK: Public Responses to Future Flight Media Imagery and Their Implications

Abstract

Publication series

Bibliographical note

ASJC Scopus subject areas

Access to Document

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Cite this