Qualitative Tourism Research

Dorina Buda, Annaclaudia Martini, Luis-Manuel Garcia

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary


Conducting qualitative research in tourism studies entails engaging with an entire approach, a set of methods that shape project design, conceptual frameworks, data analysis, and anticipated outcomes. Standard qualitative methods are individual interviews, focus groups and ethnography. Solicited written diaries, photograph and video documentation, as well as online methods represent more innovative qualitative tools. The aim with qualitative research is not to be representative on a large scale, as is the case with quantitative approaches meant to replicate results, but rather to explore individual experiences in rich detail, situated in their tourism contexts.
Original languageEnglish
Title of host publicationThe SAGE International Encyclopedia of Travel and Tourism
EditorsLinda Lowry
PublisherSAGE Publications
ISBN (Print)978-1483368948
Publication statusPublished - 2017


  • Tourism
  • Travel
  • Methodology
  • Qualitative Research
  • Ethnography


Dive into the research topics of 'Qualitative Tourism Research'. Together they form a unique fingerprint.

Cite this