Qualitative Tourism Research

Dorina Buda; Annaclaudia Martini; Luis-Manuel Garcia

doi:10.4135/9781483368924.n367

Qualitative Tourism Research

Dorina Buda, Annaclaudia Martini, Luis-Manuel Garcia

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Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

Abstract

Conducting qualitative research in tourism studies entails engaging with an entire approach, a set of methods that shape project design, conceptual frameworks, data analysis, and anticipated outcomes. Standard qualitative methods are individual interviews, focus groups and ethnography. Solicited written diaries, photograph and video documentation, as well as online methods represent more innovative qualitative tools. The aim with qualitative research is not to be representative on a large scale, as is the case with quantitative approaches meant to replicate results, but rather to explore individual experiences in rich detail, situated in their tourism contexts.

Original language	English
Title of host publication	The SAGE International Encyclopedia of Travel and Tourism
Editors	Linda Lowry
Publisher	SAGE Publications
ISBN (Print)	978-1483368948
DOIs	https://doi.org/10.4135/9781483368924.n367
Publication status	Published - 2017

Keywords

Tourism
Travel
Methodology
Qualitative Research
Ethnography

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KW - Ethnography

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Qualitative Tourism Research

Abstract

Keywords

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