Promoting stair use: single versus multiple stair-riser messages

Oliver Webb, Francis Eves

Research output: Contribution to journalAbstractpeer-review

41 Citations (Scopus)

Abstract

Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message.

Original languageEnglish
Pages (from-to)1543-4
Number of pages2
JournalAmerican Journal of Public Health
Volume95
Issue number9
DOIs
Publication statusPublished - Sep 2005

Keywords

  • Adult
  • England
  • Exercise
  • Female
  • Health Education
  • Health Promotion
  • Humans
  • Male
  • Middle Aged
  • Persuasive Communication
  • Social Marketing
  • Walking

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