@inbook{314527fb2080460e92f389c48899845c,
title = "Products, not technology: Some thoughts on market introduction processes",
author = "Robert Steinberger-Wilckens",
year = "2010",
month = dec,
day = "1",
language = "English",
isbn = "9781849730334",
volume = "2010",
series = "RSC energy and environment series",
publisher = "Royal Society of Chemistry",
pages = "311--332",
editor = "Robert Steinberger-Wilckens and Werner Lehnert",
booktitle = "Innovations in fuel cell technologies",
address = "United Kingdom",
}