Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning

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@article{35e45675149644f18dcd555e82764dca,

title = "Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning",

author = "Michael Czinkota and AJ Kover and \{[No Value]\}, \{[No Value]\}",

year = "2008",

month = jan,

day = "1",

language = "English",

volume = "37",

pages = "37--47",

journal = "Journal of Advertising",

publisher = "Taylor \& Francis",

number = "4",

}