Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning

Michael Czinkota, AJ Kover, [No Value] [No Value]

Research output: Contribution to journalArticle

68 Citations (Scopus)
Original languageEnglish
Pages (from-to)37-47
Number of pages11
JournalJournal of Advertising
Volume37
Issue number4
Publication statusPublished - 1 Jan 2008

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