Poetic Meditation: (re)presenting the mystery of the field

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    This companion to the Poetic Meditation explains the meditation exercise as a mysterious mode of discovery that fulfils three key potentials for marketing researchers. First, the poetic meditation offers a means to train the body for data collection, by improving capacities to sense during qualitative research. Second, the meditation is intended to enrich our capacities for thick description as well as the possibility for researchers to incorporate new features and forces into research. Third, the meditation is intended to inspire further poetic meditations, hence we explain the process of producing the meditative piece that includes poems written by the first author, as well as quotations from this companion essay. Together, these three potentials encourage researchers to embrace mystery as a pathway to knowledge-making.
    Original languageEnglish
    JournalJournal of Marketing Management
    Publication statusAccepted/In press - 18 Mar 2021

    Bibliographical note

    Not yet published as of 09/05/2022.


    • Mystery
    • Discovery
    • Research
    • Poetic Meditation


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