Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania

Research output: Contribution to journal › Article

10 Citations (Scopus)

Original language	English
Pages (from-to)	539-562
Number of pages	24
Journal	International Marketing Review
Volume	24
Issue number	5
DOIs	https://doi.org/10.1108/02651330710827988
Publication status	Published - 1 Jan 2007

Access to Document

@article{64ff9e09aeb5414b83befedb3013f40c,

title = "Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania",

author = "D Petrovici and Svetla Marinova and M Marinov and N Lee",

year = "2007",

month = jan,

day = "1",

doi = "10.1108/02651330710827988",

language = "English",

volume = "24",

pages = "539--562",

journal = "International Marketing Review",

publisher = "Emerald",

number = "5",

}

TY - JOUR

T1 - Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania

AU - Petrovici, D

AU - Marinova, Svetla

AU - Marinov, M

AU - Lee, N

PY - 2007/1/1

Y1 - 2007/1/1

U2 - 10.1108/02651330710827988

DO - 10.1108/02651330710827988

M3 - Article

VL - 24

SP - 539

EP - 562

JO - International Marketing Review

JF - International Marketing Review

IS - 5

ER -