Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania

D Petrovici, Svetla Marinova, M Marinov, N Lee

Research output: Contribution to journal › Article

10 Citations (Scopus)

Original language	English
Pages (from-to)	539-562
Number of pages	24
Journal	International Marketing Review
Volume	24
Issue number	5
DOIs	https://doi.org/10.1108/02651330710827988
Publication status	Published - 1 Jan 2007

Access to Document

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