Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania

D Petrovici, Svetla Marinova, M Marinov, N Lee

    Research output: Contribution to journalArticle

    10 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)539-562
    Number of pages24
    JournalInternational Marketing Review
    Volume24
    Issue number5
    DOIs
    Publication statusPublished - 1 Jan 2007

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