Performing entrepreneurial masculinity: an ethnographic account

A. Giazitzoglu, Simon Down

Research output: Contribution to journalArticlepeer-review

26 Citations (Scopus)
258 Downloads (Pure)


This article addresses the empirical relationship between masculinity, hegemony and entrepreneurial identity as a largely neglected debate; this omission is addressed by outlining how 10 enterprising men who own and run small businesses perform, in the Goffmanesque sense, a style of ‘entrepreneurial masculinity’ in front of each other during their leisure lives when they meet as a local entrepreneurial fraternity in a semi-rural pub. By so doing, we expand upon prevailing ideas about how male actors perform entrepreneurial identity and develop ethnographic accounts of how gender, entrepreneurship and identity projection culturally intersect.
Original languageEnglish
Pages (from-to)40-60
Number of pages21
JournalInternational Small Business Journal
Issue number1
Early online date19 Aug 2015
Publication statusPublished - 1 Feb 2017


  • dramaturgical performance
  • entrepreneurial identity
  • gender
  • Goffman
  • masculinity


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