Overt and covert customer data collection in online personalized advertising: the role of user emotions

Keyphrases

• Covert 100%
• Adverts 100%
• User Roles 100%
• Customer Data 100%
• User Emotion 100%
• Personalized Advertising 100%
• Data Collection Methods 66%
• Happiness 33%
• Academic Research 33%
• Behavioral Response 33%
• Sadness 33%
• Guilt 33%
• Advertisers 33%
• Cognitive Response 33%
• Consumer Data 33%
• Attitudinal Response 33%
• Self-validation Hypothesis 33%
• Consumer Emotions 33%
• Marketing Practitioner 33%
• User Data Collection 33%

Psychology

• Happiness 100%