| Original language | English |
|---|---|
| Publication status | Published - 1 Jan 2003 |
| Event | Academy of Marketing Conference 2003 - Duration: 1 Jan 2003 → … |
Conference
| Conference | Academy of Marketing Conference 2003 |
|---|---|
| Period | 1/01/03 → … |
Optimal stimulation level as an antecedent of variety seeking behaviour and brand switching
Nina Michaelidou, S Dibb, D Arnott
Research output: Contribution to conference (unpublished) › Paper