Online community: enhancing the relationship marketing concept through customer bonding

Isabelle Szmigin, Louise Canning, Hans Reppel

Research output: Contribution to journal › Article

77 Citations (Scopus)

Original language	English
Pages (from-to)	480-496
Number of pages	17
Journal	International Journal of Service Industry Management
Volume	16
Issue number	5
DOIs	https://doi.org/10.1108/09564230510625778
Publication status	Published - 1 Jan 2005

Access to Document

@article{d6da5527d160489fbb875702981ab285,

title = "Online community: enhancing the relationship marketing concept through customer bonding",

author = "Isabelle Szmigin and Louise Canning and Hans Reppel",

year = "2005",

month = jan,

day = "1",

doi = "10.1108/09564230510625778",

language = "English",

volume = "16",

pages = "480--496",

journal = "International Journal of Service Industry Management",

publisher = "Emerald",

number = "5",

}

TY - JOUR

T1 - Online community: enhancing the relationship marketing concept through customer bonding

AU - Szmigin, Isabelle

AU - Canning, Louise

AU - Reppel, Hans

PY - 2005/1/1

Y1 - 2005/1/1

UR - http://www.scopus.com/inward/record.url?scp=26844483889&partnerID=8YFLogxK

U2 - 10.1108/09564230510625778

DO - 10.1108/09564230510625778

M3 - Article

VL - 16

SP - 480

EP - 496

JO - International Journal of Service Industry Management

JF - International Journal of Service Industry Management

IS - 5

ER -