Online community: enhancing the relationship marketing concept through customer bonding

Isabelle Szmigin, Louise Canning, Hans Reppel

    Research output: Contribution to journalArticle

    77 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)480-496
    Number of pages17
    JournalInternational Journal of Service Industry Management
    Volume16
    Issue number5
    DOIs
    Publication statusPublished - 1 Jan 2005

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