On What Do Consumer Product Preferences Depend? Determining Domestic versus Foreign Product Preferences in an Emerging Economy Market

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of International Consumer Marketing
DOIs	https://doi.org/10.1080/08961530.2013.780456
Publication status	Published - 2013

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title = "On What Do Consumer Product Preferences Depend? Determining Domestic versus Foreign Product Preferences in an Emerging Economy Market",

author = "A.I. Mockaitis and L. Salciuviene and P.N. Ghauri",

year = "2013",

doi = "10.1080/08961530.2013.780456",

language = "English",

journal = "Journal of International Consumer Marketing",

}

TY - JOUR

T1 - On What Do Consumer Product Preferences Depend? Determining Domestic versus Foreign Product Preferences in an Emerging Economy Market

AU - Mockaitis, A.I.

AU - Salciuviene, L.

AU - Ghauri, P.N.

PY - 2013

Y1 - 2013

UR - https://www.scopus.com/pages/publications/84877302666

U2 - 10.1080/08961530.2013.780456

DO - 10.1080/08961530.2013.780456

M3 - Article

JO - Journal of International Consumer Marketing

JF - Journal of International Consumer Marketing

ER -