On the commodification of marketing knowledge: Opening themes

Douglas Brownlie^*, Michael Saren

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	619-627
Number of pages	9
Journal	Journal of Marketing Management
Volume	11
Issue number	7
DOIs	https://doi.org/10.1080/0267257X.1995.9964373
Publication status	Published - Oct 1995

ASJC Scopus subject areas

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