“Nudging all over the World”: Report on the ESRC transforming behaviours project: assessing the global impact of the behavioural sciences on public policy

Mark Whitehead, Rachel Lilley, Rachel Howell, Rhys Jones, Jessica Pykett

Research output: Book/ReportBook

Abstract

This report is the first of its kind. It provides a global overview of the emerging influence of the behavioural sciences (and nudging practices) on the design and implementation of public policy.
While previous research (see Ly and Soman 2013) has reported on the influence of the behavioural sciences (such as behavioural economics, behavioural psychology, and neuroscience) on the activities of governments in different places around the world, none has provided a systematic global survey. Reflecting on public policy initiatives in 196 countries, the report considers where nudge-type policies have developed and the particular forms they have taken. This report was developed as part of a Economic and Social Research Council (UK) (ESRC) project entitled Negotiating Neuroliberalism: Changing Behaviours, Values and Beliefs. It was funded as part of the ESRC’s Transforming Social Science programme.
Original languageEnglish
PublisherChanging Behaviours
Number of pages21
Publication statusPublished - Sep 2014

Keywords

  • behaviour change
  • nudge
  • behavioural economics
  • pubilc policy
  • Behavioural sciences

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