Next-Generation Mobile Marketing: How Young Consumers React to "Bluetooth-Enabled" Advertising

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	44-53
Number of pages	10
Journal	Journal of Advertising Research
Volume	49
Issue number	1
DOIs	https://doi.org/10.2501/S0021849909090059
Publication status	Published - 1 Jan 2009

Access to Document

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title = "Next-Generation Mobile Marketing: How Young Consumers React to {"}Bluetooth-Enabled{"} Advertising",

author = "Sheena Leek and George Christodoulides",

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