| Original language | English |
|---|---|
| Title of host publication | Consumer Tribes: Theory, Practice and Prospects |
| Publication status | Published - 1 Jan 2007 |
New Consumption Communities and the Re-Enabling of 21st Century Consumers (eds B Cova, R Kozinets & A Shankar)
- Isabelle Szmigin
- , Marylyn Carrigan
- , Caroline Moraes
Research output: Chapter in Book/Report/Conference proceeding › Chapter