New challenges to international marketing introduction

Research output: Contribution to journal › Special issue › peer-review

Original language	English
Journal	Advances in International Marketing
Volume	20
DOIs	https://doi.org/10.1108/S1474-7979(2009)0000020024
Publication status	Published - 6 Mar 2009

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@article{b0c1eec99c31458c95eccc72d331d335,

title = "New challenges to international marketing introduction",

author = "Sinkovics, \{Rudolf R.\} and Ghauri, \{Pervez N.\}",

year = "2009",

month = mar,

day = "6",

doi = "10.1108/S1474-7979(2009)0000020024",

language = "English",

volume = "20",

journal = "Advances in International Marketing",

issn = "1474-7979",

}