Abstract
An introduction is presented for this issue of the "Journal of Marketing Management" that discusses articles on the theory of reasoned action, the theory of planned behaviour, and the advances in consumer attitudes research and behavioural decision-making models.
| Original language | English |
|---|---|
| Pages (from-to) | 519-528 |
| Number of pages | 10 |
| Journal | Journal of Marketing Management |
| Volume | 30 |
| Issue number | 5-6 |
| DOIs | |
| Publication status | Published - 1 Mar 2014 |