Abstract
Turn-key projects are becoming increasingly frequent in international business. In these projects negotiation process is of particular interest. In this paper a model has been developed for the investigation of the important factors in negotiation process. This model has been utilized to describe and analyze two case studies.
| Original language | English |
|---|---|
| Title of host publication | Developments in Marketing Science |
| Subtitle of host publication | Proceedings of the Academy of Marketing Science |
| Publisher | Springer Nature |
| Pages | 551 |
| Number of pages | 1 |
| DOIs | |
| Publication status | Published - 2015 |
Publication series
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN (Print) | 2363-6165 |
| ISSN (Electronic) | 2363-6173 |
Bibliographical note
Publisher Copyright:© 2015, Academy of Marketing Science.
ASJC Scopus subject areas
- Marketing
- Strategy and Management