Myopia and choice: framing, screening and shopping

Kevin Morrell, C Jayawardhena

Research output: Contribution to journal › Article

5 Citations (Scopus)

Original language	English
Pages (from-to)	135-152
Number of pages	18
Journal	Journal of Marketing Management
Volume	24
Issue number	1-2
Publication status	Published - 1 Jan 2008

Cite this

@article{fb4a9d8291cf4460bc4c842e59a3fc45,

title = "Myopia and choice: framing, screening and shopping",

author = "Kevin Morrell and C Jayawardhena",

year = "2008",

month = jan,

day = "1",

language = "English",

volume = "24",

pages = "135--152",

journal = "Journal of Marketing Management",

publisher = "Westburn Publishers",

number = "1-2",

}