This chapter examines the ideas and insights emerging from the economic geography and international business literatures on the strategic fit and embeddedness of multinationals, their subsidiaries and their affiliates in host economies. While the core material is mainly evident in the international business and economic geography the relevant literature also spans various different disciplines and draws insights from quite different fields, including sociology, political science, management science, urban studies, strategy and economics. However, the locational setting of the multinational subsidiary turns out to be the context in which many different influences and dimensions are drawn together in a manner which heavily shapes corporate decision-making. These issues are discussed here from various perspectives, with a central organising framework of economic geography underpinning each.
|Title of host publication||The Routledge Companion to the Geography of International Business|
|Editors||Gary Cook, Jennifer Johns, Frank McDonald, Jonathan Beaverstock, Naresh Pandit|
|Place of Publication||Oxon|
|Number of pages||13|
|Publication status||Published - 29 Mar 2018|
|Name||Routledge Companions in Business, Management and Accounting|