Moving Away from Short-Term Performance Measurement Online: A New Metric of Brand Equity

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 1 Jan 2007
Event	2007 AMS Annual Conference - Coral Gables, United States Duration: 23 May 2007 → 26 May 2007

Cite this

@conference{56622f9fc53c4231ae7bf94fec36fb2f,

title = "Moving Away from Short-Term Performance Measurement Online: A New Metric of Brand Equity",

author = "George Christodoulides and \{de Chernatony\}, Leslie and O Furrer",

year = "2007",

month = jan,

day = "1",

language = "English",

note = "2007 AMS Annual Conference ; Conference date: 23-05-2007 Through 26-05-2007",

}