Moving Away from Short-Term Performance Measurement Online: A New Metric of Brand Equity

George Christodoulides, Leslie de Chernatony, O Furrer

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Publication statusPublished - 1 Jan 2007
Event2007 AMS Annual Conference - Coral Gables, United States
Duration: 23 May 200726 May 2007


Conference2007 AMS Annual Conference
Country/TerritoryUnited States
CityCoral Gables

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