Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: An event history analysis

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	International Business Strategy
Subtitle of host publication	Theory and Practice
Publisher	Taylor and Francis
Pages	323-347
Number of pages	25
ISBN (Electronic)	9781315848365
ISBN (Print)	9780415624695
Publication status	Published - 20 Feb 2015

ASJC Scopus subject areas

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title = "Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: An event history analysis",

author = "Sengun Yeniyurt and Townsend, \{Janell D.\} and Cavusgil, \{S. Tamer\} and Ghauri, \{Pervez N.\}",

year = "2015",

month = feb,

day = "20",

language = "English",

isbn = "9780415624695",

pages = "323--347",

booktitle = "International Business Strategy",

publisher = "Taylor and Francis",

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TY - CHAP

T1 - Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms

T2 - An event history analysis

AU - Yeniyurt, Sengun

AU - Townsend, Janell D.

AU - Cavusgil, S. Tamer

AU - Ghauri, Pervez N.

PY - 2015/2/20

Y1 - 2015/2/20

UR - https://www.scopus.com/pages/publications/85106481590

M3 - Chapter

AN - SCOPUS:85106481590

SN - 9780415624695

SP - 323

EP - 347

BT - International Business Strategy

PB - Taylor and Francis

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