Measuring the Equity of Internet Brands

George Christodoulides, Leslie de Chernatony, O Furrer

    Research output: Contribution to conference (unpublished)Paper

    Original languageEnglish
    Publication statusPublished - 1 Jan 2007
    EventThought Leaders International Conference on Brand Management - University of Birmingham - Birmingham Business School, Birmingham, United Kingdom
    Duration: 24 Apr 200725 Apr 2007

    Conference

    ConferenceThought Leaders International Conference on Brand Management
    Country/TerritoryUnited Kingdom
    CityBirmingham
    Period24/04/0725/04/07

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