Measuring Perceived Brand Luxury: An Evaluation of the BLI Scale

George Christodoulides, Nina Michaelidou, CH Li

Research output: Contribution to journalArticle

93 Citations (Scopus)
Original languageEnglish
Pages (from-to)395-405
Number of pages11
JournalJournal of Brand Management
Volume16
Issue number5/6
DOIs
Publication statusPublished - 1 Jan 2009

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