Measuring Perceived Brand Luxury: An Evaluation of the BLI Scale

George Christodoulides, Nina Michaelidou, CH Li

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@article{e63872ecf7ea4177aa6681200499fa7f,

title = "Measuring Perceived Brand Luxury: An Evaluation of the BLI Scale",

author = "George Christodoulides and Nina Michaelidou and CH Li",

year = "2009",

month = jan,

day = "1",

doi = "10.1057/BM.2009.49",

language = "English",

volume = "16",

pages = "395--405",

journal = "Journal of Brand Management",

issn = "1479-1803",

publisher = "Palgrave Macmillan",

number = "5/6",

}

TY - JOUR

T1 - Measuring Perceived Brand Luxury: An Evaluation of the BLI Scale

AU - Christodoulides, George

AU - Michaelidou, Nina

AU - Li, CH

PY - 2009/1/1

Y1 - 2009/1/1

U2 - 10.1057/BM.2009.49

DO - 10.1057/BM.2009.49

M3 - Article

SN - 1479-1803

VL - 16

SP - 395

EP - 405

JO - Journal of Brand Management

JF - Journal of Brand Management

IS - 5/6

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