Original language | English |
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Pages (from-to) | 395-405 |
Number of pages | 11 |
Journal | Journal of Brand Management |
Volume | 16 |
Issue number | 5/6 |
DOIs | |
Publication status | Published - 1 Jan 2009 |
Measuring Perceived Brand Luxury: An Evaluation of the BLI Scale
George Christodoulides, Nina Michaelidou, CH Li
Research output: Contribution to journal › Article
93
Citations
(Scopus)