Measuring Perceived Brand Luxury: An Evaluation of the BLI Scale

George Christodoulides, Nina Michaelidou, CH Li

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@article{e63872ecf7ea4177aa6681200499fa7f,

title = "Measuring Perceived Brand Luxury: An Evaluation of the BLI Scale",

author = "George Christodoulides and Nina Michaelidou and CH Li",

year = "2009",

month = jan,

day = "1",

doi = "10.1057/BM.2009.49",

language = "English",

volume = "16",

pages = "395--405",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan",

number = "5/6",

}