Measuring Perceived Brand Luxury: An Evaluation of the BLI Scale

George Christodoulides, Nina Michaelidou, CH Li

    Research output: Contribution to journalArticle

    93 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)395-405
    Number of pages11
    JournalJournal of Brand Management
    Volume16
    Issue number5/6
    DOIs
    Publication statusPublished - 1 Jan 2009

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