Measuring international NPD projects: An evaluation process

H. Rogers, P. Ghauri, K.S. Pawar

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Business and Industrial Marketing
DOIs	https://doi.org/10.1108/08858620510583678
Publication status	Published - 2005

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author = "H. Rogers and P. Ghauri and K.S. Pawar",

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AU - Ghauri, P.

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