Maximising telephone survey participation in international HRD research

Maura Sheehan, Mark Saunders, Catherine Wang

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


    This chapter provides an overview of the literature on improving survey response, focussing upon ways of tailoring the survey design to leverage potential respondents’ decision to participate; and uses a case study to examine an application of leverage saliency theory. Techniques likely to be effective in maximising telephone survey participation in HRD research are detailed.
    Original languageEnglish
    Title of host publicationHandbook of Research Methods on Human Resource Development
    EditorsMark Saunders, Paul Tosey
    Place of PublicationCheltenham
    PublisherEdward Elgar, Cheltenham
    Number of pages15
    ISBN (Print)978-1781009239
    Publication statusPublished - 31 Jul 2015


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