This chapter provides an overview of the literature on improving survey response, focussing upon ways of tailoring the survey design to leverage potential respondents’ decision to participate; and uses a case study to examine an application of leverage saliency theory. Techniques likely to be effective in maximising telephone survey participation in HRD research are detailed.
|Title of host publication||Handbook of Research Methods on Human Resource Development|
|Editors||Mark Saunders, Paul Tosey|
|Place of Publication||Cheltenham|
|Publisher||Edward Elgar, Cheltenham|
|Number of pages||15|
|Publication status||Published - 31 Jul 2015|