Abstract
This chapter provides an overview of the literature on improving survey response, focussing upon ways of tailoring the survey design to leverage potential respondents’ decision to participate; and uses a case study to examine an application of leverage saliency theory. Techniques likely to be effective in maximising telephone survey participation in HRD research are detailed.
Original language | English |
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Title of host publication | Handbook of Research Methods on Human Resource Development |
Editors | Mark Saunders, Paul Tosey |
Place of Publication | Cheltenham |
Publisher | Edward Elgar, Cheltenham |
Pages | 243-257 |
Number of pages | 15 |
ISBN (Print) | 978-1781009239 |
Publication status | Published - 31 Jul 2015 |